The Importance of Apology Letters in Business

By | April 29, 2017

If you’ve made a mistake in your business, a verbal apology is much more difficult than a written one. In a written apology, time can be taken to chose and pick words appropriate for the situation. A written apology gives time to the recipient as well to think about the situation and respond accordingly.

If the business relationship is intimate, the approach has to be more romantic. References to the good times spent working or venturing in a project together may be included to suggest that it would be very foolish to terminate a relationship that both parties cherish.

“I am sorry” letter in business preferably should be written by the owner of the company and best accompanied by small gifts. Even if the letter is a brief one, it must specify what the apology is for. The feeling of regret and repentance must be put across very clearly.

Handwritten letters are said to work wonders in such cases. At times apologies need to be put across in a customer relationship as well. A grave mistake may be been made to a loyal customer. A smart business owner should recognize this situation and quickly write an apology letter to the customer. Failing to do so, you may not see the said customer ever again.

How about writing an apology letter for your own employee? In such cases the tone of the letter must be sympathetic as “I am sorry” might be used to communicate a termination, or rejection of a business proposal or failure to deliver a promotion.

In such cases the cause of the action has to be clearly defined to the recipient. The extent, to which letters would be effective entirely depends on the extent to which the damage has been caused. However, a note of sorry definitely reduces the discomfort caused by some offending act or behavior.

Source by Willy Yap

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